Tag Archives: smoking

The Brilliant Marketing Campaign: The Times Of India And Deepika Padukone

finding-fanny-wallpaper-17-12x91When I see condemnation of the journalistic standards of “The Times of India” littering my newsfeed, a question posed by Gail Wynand whose media empire spread like bubonic plague comes back to me: “Do you think it took no talent to create the Banner? The critics of the Times of India do not know that it takes breathtaking creativity to create the largest selling English language newspaper in the world—in a country where most people cannot read, let alone read an English language newspaper.

It is an ancient method of swindling, but virtually everyone is hoodwinked because it is instinctively shrewd. But then, human nature has changed little since the 17th century frauds took to the streets to put on a show, stir up the masses and sell dubious medicines to large numbers of people. It did not matter that the show did not have anything to do with the medicines they were selling—By any stretch of imagination. But, what are the principles involved? Robert Greene tells us:

Appear as news, never as publicity

“People pay more attention to what is broadcast as news—it seems more real. You suddenly stand out from everything else, if only for a moment—but that moment has more credibility than hours of advertising time. The key is to orchestrate the details thoroughly, creating a story with dramatic impact and movement, tension and resolution. The media will cover it for days. Conceal your real purpose—to sell yourself—at any cost.”

When her new movie was released, The Times Of India reporter posted a video of Deepika Padukone’s cleavage. Continue reading

The Mind And The Conscience

The symbol of fire in one’s mind!

One evening, when I was in a restaurant, the waiter pointed his finger at a very young girl standing outside and said to me with a sly smile: “Look, she is smoking”. I looked at her, assessing the merits of the notion that a woman’s good looks will purchase indemnity for even her most grievous sin. Perhaps I should join Goethe in admitting that baseness attracts everybody.

Men and women are not expected to go beyond a certain point, when these are precisely the points they want to cross. When even the bravest man or woman tries to push these boundaries with self-righteous iconoclasm, they do it hoping against hope that the harshest judgment of the world wouldn’t be reserved for them.

Manu Joseph expresses it so well: “Sometimes I am amazed at how women in India go through life being women. No matter what they do, they can never be invisible, and it is very important to be invisible. There is a peculiar stoic expression they have when they stand out in the open and smoke. They know everybody on the street has judged them. Even on my lane in South Bombay it is true. I’ve not conducted a poll yet, but I am certain that nobody on Third Pasta Lane believes that a woman who smokes can also be a virgin.”

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Life, Death And All That!

It is my dream to make a living out of writing and I had intended to do so till I pack my bags to hell. But, there are moments when it is hard for one to read or write. One such moment is when one knows he is supposed to be packing his bags to hell. It couldn’t get any tougher than this!

Two months back, I was having some pain in my tongue as of a lesion, and doctors said that it is highly probable that it is oral cancer. When I searched on the internet, I had all the symptoms, except that I had pain. I did not know why I was being singled out for this. I never smoked, used any tobacco product, tasted alcohol, had sex or even exposed myself to sun excessively. Even my young age made it highly unlikely. I do not deserve this, my mind said. Continue reading