When I see condemnation of the journalistic standards of “The Times of India” filling my newsfeed, a question posed by Gail Wynand whose media empire spread like bubonic plague comes back to me: “Do you think it took no talent to create the Banner?” Gail Wynand, the publisher of the New York Banner owned twenty-two newspapers, seven magazines, three news services and two newsreels. He burnt prodigious energy and will power to achieve perfection in serving every perverse need of his ultimate boss-the imbecile on the street who consumes news, gossip and lurid stories like drugs. It took spectacular talent for Wynand to achieve extraordinary perfection in the ordinary.
One of the most powerful scenes in “The Fountainhead” is when several newspapers cornered Gail Wynand, the publisher of New York Banner, to censure him for debasing public tastes. Gail Wynand replied in his characteristic manner: “You give them what they profess to like in public. I give them what they really like. It is not my function, to help people preserve a self-respect they haven’t got. Honesty is the best policy, gentlemen, though not quite in the sense you were taught to believe.”
In the New York Banner’s first public campaign, they appealed to the charitable sentiments of the public by displaying pictures of a pretty girl waiting for her illegitimate child, and a starving scientist side by side. The campaign raised one thousand and seventy-seven dollars for the unwed mother when the young scientist had to be content with nine dollars and forty-five cents. At the end of the campaign, Gail Wynand had decided how the Banner deserves to be run. Continue Reading →